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Rui Pereira

Rui Pereira is a product designer born in Portugal. His ceaseless interest in learning from different cultures and mindsets led him to become a nomad: he has lived in Valencia and Milan, where he has worked for Spanish designer Patricia Urquiola and is currently based in Copenhagen where he works as Design and Visual Direction Manager for Danish furniture brand HAY.

By working and contacting different realities he has progressively developed a critical position towards the design industry processes and society in general. His research focuses on finding new perspectives and experiences by proposing or redefining product typologies that create an immediate connection with the user and simultaneously raising awareness on relevant contemporary issues.

In his projects, Rui explores the potentialities of materials and manufacturing techniques, making use of a sharp language to ultimately deliver clear pertinent objects.

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